Powerline.blog has a script of David Horowitz's "How Republicans Can Win the Next Election" It's a little lengthy (at most a 10 minute read--okay, 15 minutes if your lips move while reading) but it is well worth your time. And it is spot on with nearly every point.
I've long thought that we are competing in a political boxing match with an opponent who is out to win, irrespective of how he wins where we too are out to win but only in accordance with the rules of boxing. So when we find ourselves taking punches below the belt (outright lies about who we are and what we are proposing, not being civil, being racist, hating women, etc etc) we cover ourselves and wait for some referee to break us up. What we should be doing BEFORE we take a punch in the progeny is to step right up to our opponent and start throwing power punches right at his face and when he tries to jab, we parry or dodge and counter punch with another power punch. We are in a boxing match, not a high school debate. Or as Horowitz states, we are at war and we are the only party that fails to realize it.
Anyway, I thought it an excellent piece of work and advice. I hope we have at least a few elected officials who know how to box or who don't mind getting a bit bloodied stepping into the ring and learning how.